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Case Studies

Real results from
AI search optimization

Explore how organizations across 2 industries achieved measurable improvements in AI search visibility and citation rates.

9

Case studies

2

Industries

240%

Avg. improvement

98%

Success rate

How to use this library

Turn case studies into an AI visibility roadmap

Each story is designed to be actionable: you can lift the structure, schema patterns, and measurement approach to accelerate your own AI overview optimization and generative search performance.

1

Pick your closest industry match

Use the industry filter to find relevant constraints like compliance, trust signals, and content formats.

2

Extract the intervention checklist

Identify which changes drove the biggest lift: structure, schema markup, entity coverage, or content updates.

3

Measure citations, not just rankings

Track AI citations and source attribution quality across platforms to validate what AI systems actually use.

What you’ll find in every study

  • Baseline and constraints

    Starting visibility, content gaps, and industry trust requirements (especially YMYL).

  • Implementation details

    Structured content patterns, schema markup choices, and editorial updates that improve AI understanding.

  • Outcomes and measurement

    Citation lift, visibility changes, and the measurement model used for AI search analytics.

All studies

Browse by industry

General Intermediate

Financial Services Trust & Authority - 278% AI Citation Growth

Regional bank achieves 278% increase in AI citations and builds unshakeable financial authority while maintaining strict regulatory compliance. Complete transformation case study.

5 min
General Intermediate

Healthcare YMYL AI Citations - 185% Increase with E-E-A-T Compliance

Healthcare practice achieves 185% increase in AI citations while maintaining E-E-A-T compliance and building patient trust. Complete YMYL optimization case study.

5 min
General Intermediate

Higher Education Student Recruitment Transformation - 267% AI Citation Growth

Regional university achieves 267% increase in AI citations and transforms student recruitment, generating 1,847 qualified applications and $8.9M in tuition revenue within 11 months.

5 min
General Intermediate

Legal Services AI Authority Transformation - 312% Citation Increase

Mid-size law firm achieves 312% increase in AI citations and establishes thought leadership authority while maintaining strict legal compliance. Complete transformation case study.

5 min
General Intermediate

Local Service Provider Transformation - 420% AI Citation Increase

Small HVAC company achieves 420% increase in local AI citations and 78% boost in qualified leads within 4 months. Complete local business transformation case study.

5 min
General Intermediate

Manufacturing Industrial B2B Transformation - 345% AI Citation Growth

Industrial manufacturing company achieves 345% increase in B2B AI citations and establishes technical authority, generating $18.5M in qualified pipeline within 16 months.

5 min
E-commerce Intermediate

E-commerce AI Visibility Success - 240% Product Discovery Increase

Complete case study showing how an online retailer transformed product discovery through AI search optimization strategies.

240% visibility 156% citations
12 min
General Intermediate

Global Consulting Firm AI Search Transformation - 190% Visibility Increase

Global consulting firm achieves 190% increase in thought leadership visibility across 12 markets through enterprise AI search optimization. Complete transformation case study.

5 min
General Intermediate

SaaS Company Achieves 300% AI Citation Increase - Case Study

SaaS company achieves 300% increase in AI Overview citations through strategic content optimization. Complete case study with implementation details and results.

5 min

FAQ

Case studies FAQ

Common questions about using case studies for AI Mode optimization, AI overview SEO, and GEO strategy development.

Each case study is written around outcomes that matter in generative search: AI citation rate, source attribution quality, visibility in Google AI Overview / AI Mode, and measurable lift in qualified organic traffic from AI-driven surfaces. We also document the content and structured data changes used to achieve results.

AI Overview and AI Mode reward clear, trustworthy sources that are easy to extract and cite. The strategies shown here emphasize structured content, schema markup, entity coverage, and E-E-A-T signals so LLMs can reliably reference your pages.

Yes. While industries differ (especially YMYL categories like healthcare and finance), the underlying GEO/AEO principles are transferable: answer-first structure, semantic coverage, strong authorship, and machine-readable markup. Use the industry filter to find the closest match to your context.

Many organizations see early movement within 4-8 weeks after deploying structured changes and refreshing priority pages. Timelines vary based on crawl frequency, content quality, competition, and how quickly you can iterate on what AI systems choose to cite.

Explore more

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