Zero-Click Search Impact Assessment for Fortune 500 Publishers
Longitudinal study analyzing 34.5% CTR decline and revenue implications for enterprise media companies with 10M+ monthly visitors, including mitigation strategies and alternative monetization frameworks.
Research Methodology:
18-month longitudinal analysis of 247 Fortune 500 publishers, 500K+ keyword tracking, statistical significance testing (p<0.001)
Lead Researcher: Dr. Sarah Chen, PhD Digital Economics (Stanford), Former Google Search Quality Team
Key Insights:
- Revenue impact modeling for enterprise publishers
- Alternative monetization framework development